Choose your own targeting criteria
You no longer need to learn complicated languages to query your customer data: ZeFid’ Select allows you to select a target based on all the behavioural criteria of your customers simply and intuitively.
Who are they? What do they consume? Which campaigns appeal to them? You count then select a target that will be used directly to launch a marketing campaign.
These targets are subsequently used in ZeFid’ Touch to roll out the campaigns.