Artificial Intelligence or A.I. is increasingly appealing to brands and companies that view it as a way of leveraging performance over the coming months and years. Despite this, A.I is under-used in everyday marketing strategies. Maybe it’s time you gave it a go.
We view Artificial Intelligence as the natural development of retail businesses. Very early on, we established dedicated teams and introduced the requisite technological changes to incorporate this building block into our strategic management.
One of the first practical implementations we developed over two years ago is predictive marketing by tracking buying intent. Using our tools, we offer a simple method of hyper-segmentation for ultra-personalized, targeted messages.